Apply for a Trade Account

If you are a business you can apply for a Whittingtons Trade Loyalty card online. Your trade account will be valid to use online at and also in any Whittingtons cash and carry, which are owned and operated by Wilfred Whittingtons Limited.

A loyalty card will entitle you to a discount off of many of our products listed on our site, as well as in store. You will also receive promotions that are exclusive to loyalty card customers.

How to Apply

To apply for a loyalty card first of all create a standard account on our website. The Create Account page can be found by clicking on the Register / Login link at the top of the page.

Once you have this setup navigate to your account page, and click the link Apply for Trade Loyalty Card.

Follow the instructions on this page to enter your business details.

Once we receive your application it will be reviewed by a member of staff, and you will receive a response usually within one working day. Please note that all trade applications are vetted, and if we are unable to establish proof of trade status through our own research we may ask for additional details before we activate your account.

By applying for a trade account you consent to having your details passed to Wilfred Whittingtons Limited in order to setup and activate your store trade card.